Design Transformation

I Led the creation of an internal multimedia website for Novo Nordisk, designed as the central hub for all data and analytics information across the North American Operations (NAO) Enterprise. I focused on delivering an intuitive user experience, incorporating clean navigation, engaging multimedia content, and a visually compelling design. The site was built to be simple, reliable, and aligned with the needs of NNI, while also fostering community engagement, knowledge sharing, professional development, and collaboration within the Data & Analytics community.

UX/UI Concepts

I led discovery calls and stakeholder interviews to define user needs and business goals, applying UX/UI best practices to design an engaging, user-friendly website. Key features included search and chatbot tools, downloadable resources, and a collaborative space for sharing content across the NAO community. I also created a visual prototype video to bring the design to life, This played a key role in guiding client alignment and decision-making on the project direction.

Concept to Completion

I translated core concepts into structured wireframes that laid the foundation for the user experience. From there, I led the transition into high-fidelity UI design, ensuring the final product was both visually engaging and aligned with the original vision.

Options

I was responsible for the end-to-end UX process, collaborating directly with clients and cross-functional teams including Designers, Developers, Marketing and Strategy. Deliverables included a comprehensive sitemap, design system with supporting documentation, refined UX/UI concepts, final screen designs, interactive prototypes (desktop and mobile), and copy decks.

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