British Airways (international campaign)

As a Creative Director on the "Fuelled by Love" campaign, I played an integral role in the international production, traveling to the United Kingdom to oversee the seamless integration of actors, production crews, and British Airways’ global corporate teams. This collaborative, multinational effort resulted in a powerful and impactful campaign.

The "Fuelled by Love" ad launched across social media platforms, quickly gaining global traction and eliciting a highly favorable response. With nearly 4 million views and media coverage in prestigious outlets such as The Wall Street Journal, Conde Nast Traveler, and the BBC, the campaign achieved 128 media placements without the need for paid promotion, generating an estimated PR value of $4 million. Recognized as the best ad of the day by AdWeek, it trended on Facebook for over 56 hours and ultimately became British Airways' most successful campaign to date.