ServiceTitan - A Forbes #6 Cloud company

I joined ServiceTitan with the goal of strengthening the brand in preparation for its IPO. As Creative Director and Head of Production, I led both design and content production efforts, managing a multidisciplinary team and establishing comprehensive brand guidelines to optimize and scale creative workflows. Additionally, I cultivated strategic partnerships with external vendors to ensure high-quality, on-brand deliverables across all marketing initiatives.

Setting new standards

I introduced innovative marketing approaches for ServiceTitan products by integrating 3D design, motion graphics, and a cohesive visual design system that maintained brand consistency across all channels while conveying an approachable, user-friendly aesthetic. One of the promotional videos produced under this initiative was also featured on the CBS network, significantly expanding the brand’s visibility.

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