Herbalife Web Transformation

The design transformation for Herbalife was a comprehensive initiative involving multiple facets of the brand experience. I played a key role in anchoring the new visual identity while enhancing the existing UX and UI design across digital platforms. My contributions ranged from developing detailed click-through scenarios to establishing image guidelines tailored to specific page types, ensuring consistency and clarity throughout the user journey.

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3D renders

A significant focus of the project was optimizing Product Listing Pages (PLPs) and Product Detail Pages (PDPs) to enhance the e-commerce experience. I also led the development of high-quality 3D product renders for the entire Herbalife product line, which are now featured throughout the website to elevate visual appeal and support customer engagement.

Video

I led the concept development and production of a series of videos for Herbalife, designed to spotlight their distributor network and drive deeper engagement across key audiences.

Bookends

As part of the video production process for Herbalife, I was responsible for designing the video bookends, ensuring they both reinforced brand recognition and complemented the content without detracting from the main message. I explored various concepts to create impactful, yet subtle, introductions and closures, while maintaining consistency in motion graphics across all animated elements to uphold the brand’s visual identity.

Product Shoots

For Herbalife, I directed several product shoots with a focus on creating evergreen content that could be reused over time, minimizing the need for frequent reshoots. The footage was designed to be versatile, allowing it to serve as foundational material for future assets or product lines. Additionally, I ensured consistency between the physical products featured in the videos—such as glasses and containers—and the 3D renders created for the brand, maintaining a seamless visual experience across all media.

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